NYC Adventure Kit Press Preview

Press Release:


New Product Offers Curated Outdoor Experiences at a Discounted Rate

OutdoorFest invites outdoor curious/enthusiasts to explore the great outdoors in New York City and beyond.


Get discounts on surf lessons, backpacking trips and more


Tired of crowded summer events? Experience a healthy, fun, and social way to explore New York's outdoors with handpicked activities from the experts at OutdoorFest.


[Brooklyn, NY] - On May 16th, 2018, OutdoorFest launches a new product designed to encourage New Yorkers to explore the great outdoors with its inaugural NYC Adventure Kit, a curated selection of New York based experiences. The electronic kit is sold online and serves as a passport to receive access to surfing, outdoor survival skills classes, upstate hikes, and more. The kit costs $25 to purchase and features $25 discounts off select services and packages.


OutdoorFest Founder Sarah L. Knapp notes, “Everyone associates New York with culture, the arts, and food, but along with that there’s also a robust but lesser known outdoors scene that people can engage in too. I wanted to share my favorite adventures and help people discover that you really can live in the city and love the outdoors. I handpicked every single one of these activities, each experience is something I have either personally done and loved or would recommend to others."


Adventure Kit follows on from a kick off launch party on May 16th at NY Distilling Company. There, attendees will have a chance to meet participating partners, receive happy hour special drinks, and enter for a chance to win a $1,000 gift certificate from Arc'teryx Soho.


Adventure Kit is available to the public on May 16, 2018 and can be purchased HERE. Sales are limited to 200 adventure kits and are only valid from June 1 to October 1. (link:


About OutdoorFest

OutdoorFest aims to create a community of New York's urban-based outdoor enthusiasts through our ten-day festival of outdoor adventure events in all five boroughs.

Fast Facts:

  • This is the first outdoor adventure passport of its kind in the NYC market
  • Reasonably priced at $25, adventurers make their money back after one adventure and start saving at two. 
  • 14 distinct adventure providers offering over 30 different adventure types
  • Adventure Kit participants can use their $25 with each of the adventure providers for a maximum savings of $350.



The first 6 pages of the kit: