Want to connect your brand to thousands of outdoor enthusiasts based in the five boroughs of New York City?
OutdoorFest offers a variety of sponsored options including:
For more information please email Sarah Knapp at firstname.lastname@example.org
What else is possible? A few examples...
Salomon wanted to build product awareness among the NYC running community as well as build relationships with high-value retailers. Salomon's US Team was based primarily in the West Coast, making acquisition of new running customers difficult in a competitive urban market.
A 10-day running series shaped around the CITYTRAIL brand during OutdoorFest 2015 gave Salomon exposure to runners across the city. Each run included at least one brand representative and demo shoes for customers. The events were centered around key retail accounts and high-traffic outdoor landmarks like Central Park and Governor's Island. To increase connectivity to the running community, each run was co-hosted by a grassroots run club. All of which was promoted through the OutdoorFest calendar and homepage which received over 100,000 unique hits.
The series engaged over 750 people directly with the brand, more than 100 of whom physically demoed shoes. The events brought Salomon-focused foot traffic into key retail locations. Connections with six prominent NYC run clubs strengthened brand alignment with the active community and raised Salomon's profile in the running space.
The Clymb was a relatively new product in the online retail space. They wanted to educate New Yorkers on their offerings and increase membership. They did not have any staff or representatives located in the New York City area.
Over 300 NYC adventure photos were tagged with #ClymbLife during festival and the post-festival Clymb dedicated email blast enjoyed a 48% open rate. Thousands of people directly engaged online with the dedicated landing page and every participant (7000+) was introduced to The Clymb brand in-person as the contest was announced at each distinct event.